Being a blog by Leslie Regan Shade

About the author

Associate Professor, Concordia Univ., Dept of Communication Studies

I can be reached at; lshade@alcor.concordia.ca


July 2008
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Feminizing the Mobile
May 23, 2007
Posted by Lshade at 10:56 PM | Comments (1) | Posted to Pubs | permalink

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Above image is from MGA Entertanment's Bratz Mobile Cell Phone.

Feminizing the Mobile: Gender Scripting of Mobiles in North America, in Continuum: Journal of Media & Cultural Studies Vol. 21, Issue 2 (2007), Mobile Phone Cultures, edited by Gerard Goggin.

This paper discusses the gendering of the design and marketing of mobile phones, using the concept of the gender script (Rommes, 2002; van Oost, 2003. It first provides a brief overview of recent international scholarship exploring gendered uses and development of mobiles. The next section explicates the gender script and examines some print ads for mobile phones appearing in North American women’s and teen magazines. How can we go beyond gender scripts that essentialize women and their uses of mobiles? The paper concludes with reflections towards this end.

CFP 2007
May 1, 2007
Posted by Lshade at 7:19 PM | Posted to Conferences | permalink

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Computers Freedom and Privacy 2007 in Montreal. Here's an article about the conference in The Montreal Mirror.